Prodrive

Official Licensed Merchandise

Design Intent – Prodrive Clothing Range

The Prodrive clothing range is designed with a clear and deliberate intent: to deliver high-performance, stylish apparel that exemplifies durability, longevity, and genuine sustainability.

Every product in the range is built around the principle that true sustainability begins with longevity — creating items that stand the test of time both in form and function.

At the heart of this philosophy is the careful selection of materials.

Each fabric and component is chosen not only for its technical and aesthetic qualities but also for its environmental footprint and lifecycle impact. By prioritizing high-quality, responsibly sourced, and often recycled or natural materials, the range ensures:

Long-lasting durability that reduces the need for replacement
Timeless design that transcends fast fashion trends
Lower environmental impact through mindful sourcing and production practices

The result is a clothing line that reflects Prodrive’s values of performance, innovation, and responsibility — products that are as enduring as they are environmentally conscious.

Longevity
Sustainability begins with products that are built to last. Our new collection is designed to endure, reducing the need for frequent replacement. Each piece is crafted with a timeless design, intentionally moving beyond fleeting trends to remain a classic staple in your wardrobe for years to come.
Material Selection
We've meticulously selected materials for their durability, aesthetic quality, and minimal environmental impact. Each item is constructed with responsible design in mind, prioritising future fabric selections, such as recycled, or natural
materials.
Prodrive Values
Our mission at Prodrive is to create solutions that redefine what is possible. We believe our passion for innovation and our winning "know-how" can be a force for positive change. We strive to create a better society for our clients, motorsports enthusiasts, employees, communities, and the environment through our work.